During the FuturePrint trade show, one of the most important events in the visual communication sector in Brazil, Marksuel Carlos, a specialist in the field, delivered a powerful presentation on the FuturePrint Forum stage. His talk offered a unique perspective on business growth in the sector, challenging participants to rethink their business strategies.

The speaker began by asking attendees who owned visual communication businesses, immediately establishing a connection with the audience. With a direct and authentic approach, he shared experiences from his 12 years in the market, highlighting the difference between technical knowledge and business mindset.

The Trap of Quick Tips

One of the central points of the presentation was the critique of relying on quick tips as a growth strategy. Marksuel emphasized that, while he shares technical content on social media, these are not enough to transform a business.”Those who live off tips don’t grow. Tips are snacks; mindset is nourishment,” stated the speaker, stressing that true growth comes from a deep understanding of one’s own business.

Additionally, he explained how social media can create a distorted perception of how a successful business operates. While many entrepreneurs constantly seek new techniques and equipment, they often neglect fundamental aspects of management.

The Power of Saying “No”

According to the speaker, one of the biggest mistakes entrepreneurs in the sector make is accepting any type of service. He shared that his company has a conversion rate of only 8% of quotes because they have learned to refuse jobs that don’t align with their business model.

“The big game in business is more about saying no than saying yes,” he explained, highlighting how this selectivity contributes to profitability.

Marksuel also revealed that, despite teaching various techniques in his content, his company doesn’t perform all these services. “We do everything, but we don’t do everything for everyone,” he clarified, emphasizing the importance of clearly defining the target audience.

Focus on Sales, Not Machines

Another crucial point addressed was the “machine addiction” that many entrepreneurs in the sector develop. The speaker described how business owners often invest in equipment without ensuring an adequate sales flow.

“When you started, did you need a machine, or did you need sales? To start any game, the business is sales,” he emphasized.

He recommended creating an efficient sales department, even for small businesses, and investing in training and management. He also mentioned the importance of seeking management knowledge outside the visual communication sector.

Balancing Work and Family

To conclude, Marksuel discussed the importance of balancing professional and personal life. He shared how many entrepreneurs sacrifice family time for work, something he considers a serious mistake.

“If you can’t go home and spend time with your child, it wasn’t worth it. If we don’t have somewhere to return to, it won’t have been worth it,” he concluded emotionally.

The presentation at the FuturePrint Forum offered valuable insights into the factors that truly make a difference in the growth of a visual communication business. While many focus solely on technical solutions, one of the key differentiators lies in business mindset, efficient management, and the ability to make strategic decisions.

For entrepreneurs in the sector, the message was clear: developing a solid business vision, focusing on quality sales, and learning to say “no” when necessary are fundamental steps to achieving sustainable success!